This You-Tube Ad for Tipp-Ex is brilliant, allowing the viewer a custom and interactive experience after being told by the Bear Hunter he “doesn’t want to shoot the Bear” (and Tipp-Exing out the word Shoot in the video title) they can change the video title to whatever they want to see happen… The creativity to make even something as standard as Tipp-Ex funny and exciting via YouTube is excellent.

Try these words if you’re stuck for inspiration: kisses, hugs, talks to, washes


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