AMAZING WEBSITE + BRAND DIRECTORY =COOLBRANDS 2010/2011

Just found this site via DazedDigital and have completely fallen in love with it- a tribute site to the nation’s ‘Coolest’ brands of 2010/2011.

Started in 2001, CoolBrands has collated the opinions of experts and consumers to produce an annual list of Britain’s coolest brands, people and places. With a foreward by Tinie Tempah (Media have been all over him like a rash this year-good/obvious choice for a ‘cool’ foreward) it sets the tone for an archive like format including brands such as Apple, Tate Modern, Snog and Monacle.

The website itself is beautifully designed and very smooth and easy to get around. The simplicity of the magazine-style layout is brilliant, as is the option to save sections of the cool brand’s images/text and pass it on to your friends or save to a clipboard.

I could spend a long time on this website. And probably will. I suggest you do to.

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