ABSOLUT UNIQUE + ORCHESTRATED RANDOMNESS = BRAND AS ARTIST

Absolut is known for its innovative designer collaborations, and now they have taken their turn to become the artist. Absolut Unique is a new limited edition range compromising of 4 million individual bottle designs released in airports and local vendors worldwide. The company re-engineered their production plant in Sweden to create their ‘carefully orchestrated randomness’.

Listen to their behind the scenes video for more.

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