FASHION + ALCOHOL = BRAND COLLABORATIONS 2.0

Collaborations not only allow brands to create hype and get noticed through exclusive ranges, they are a platform to create unlikely partnerships that reach a wider, broader, combined audience.
French label Maison Kitsuné has teamed up with Pernod Absinthe to release a limited edition bottle, which may seem like nothing new in terms of designers and alcohol brands collaborating, expect this one has it’s own capsule fashion range.
Maison Kitsuné showcased their first ever collection inspired by a spirit, during New York fashion week on the rooftop of the NoMad hotel.
The bottle itself features a fairytale preppy print, ‘inspired by adventures with the Absinthe green fairy’.
A nice way to show how alcohol collaborations can be pushed further than just a print on a bottle.

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