Category Archives: Fashion

FASHION + ALCOHOL = BRAND COLLABORATIONS 2.0

Collaborations not only allow brands to create hype and get noticed through exclusive ranges, they are a platform to create unlikely partnerships that reach a wider, broader, combined audience. French label Maison Kitsuné has teamed up with Pernod Absinthe to

FASHION + ALCOHOL = BRAND COLLABORATIONS 2.0

Collaborations not only allow brands to create hype and get noticed through exclusive ranges, they are a platform to create unlikely partnerships that reach a wider, broader, combined audience. French label Maison Kitsuné has teamed up with Pernod Absinthe to

QUBIC NZ + CASEY NG = ‘THE HANDLE’ PACKAGING

I love this new packaging redesign for the Qubic Store in Auckland, New Zealand.  As an avant-garde fashion store that aims ‘to inspire and excite consumers in ways similar to leading retail icons such as Dover Street Market,Colette and United Arrows.’ the new designed bag

QUBIC NZ + CASEY NG = ‘THE HANDLE’ PACKAGING

I love this new packaging redesign for the Qubic Store in Auckland, New Zealand.  As an avant-garde fashion store that aims ‘to inspire and excite consumers in ways similar to leading retail icons such as Dover Street Market,Colette and United Arrows.’ the new designed bag

PUMA + ECO = COMPOSTABLE CLOTHING

After its exciting eco initiatives earlier in the year, Puma has now announced it will be creating compostable clothing in the future. Although no date has been set for the release of products, it will no doubt play a big

PUMA + ECO = COMPOSTABLE CLOTHING

After its exciting eco initiatives earlier in the year, Puma has now announced it will be creating compostable clothing in the future. Although no date has been set for the release of products, it will no doubt play a big

FOOT LOCKER/COOL KIDS + NEW CAMPAIGN = SIMILAR TO UNI PROJECT ’08

I’ve just seen a new advert for FootLocker featuring a downloadable track by The Cool Kids. Whilst I’m not a massive fan of it or the band itself, it’s really interesting as 2 years ago I did a similar hypothetical

FOOT LOCKER/COOL KIDS + NEW CAMPAIGN = SIMILAR TO UNI PROJECT ’08

I’ve just seen a new advert for FootLocker featuring a downloadable track by The Cool Kids. Whilst I’m not a massive fan of it or the band itself, it’s really interesting as 2 years ago I did a similar hypothetical

CTRL + S/S’11 = The Sweet Jesus Lookbook

Check out this neat Lookbook for CTRL’s SS11 Collection, ‘The Sweet Jesus’. The SS11 lookbook was shot in New York City and is featuring SHANNON FUNCHESS of the pleasantly awesome & dark electronic duo THE LIGHT ASYLUM. The full lookbook can be found

CTRL + S/S’11 = The Sweet Jesus Lookbook

Check out this neat Lookbook for CTRL’s SS11 Collection, ‘The Sweet Jesus’. The SS11 lookbook was shot in New York City and is featuring SHANNON FUNCHESS of the pleasantly awesome & dark electronic duo THE LIGHT ASYLUM. The full lookbook can be found

PRADA + SPRING 2011 = INCREDIBLE FANTASY LOOKBOOK

The incredible spring 2011 fantasy lookbook from Prada takes the digital vs print discussion to the next level with a combination of 3D influenced images mixed with nostalgic doodles. The digital editing is incredible, featuring top models including Jourdan Dunn, Lindsey Wixson, Jessica

PRADA + SPRING 2011 = INCREDIBLE FANTASY LOOKBOOK

The incredible spring 2011 fantasy lookbook from Prada takes the digital vs print discussion to the next level with a combination of 3D influenced images mixed with nostalgic doodles. The digital editing is incredible, featuring top models including Jourdan Dunn, Lindsey Wixson, Jessica